It was last Saturday when I met Patrick Stark. When I spoke with him first on the phone he was anxious to set up a meeting fast as he was on a serious deadline. All I knew was that he couldn’t delay meeting me to discuss a PR strategy for his “passion project”.

At Starbucks I waited. My first impression of him was that he was really tall with the most genuine smile. And then I heard about his project. His first documentary called One Life: No Regrets.

Patrick Stark is no stranger to the film scene in Vancouver. Today, Stark is an independent producer and director, acting as a consultant for various projects, and developing many of his own.

From 1990, when he first stepped onto set as an extra and throughout the 17 years since, Stark has acquired numerous credits. Working behind the scenes in various departments, mostly as an assistant director, he gained the experience necessary to eventually produce and direct his own films.

Today what’s making him excited is this passion project. It’s a documentary about people’s dreams. You know the one you’ve been hanging onto since you were little? Everyone has one.

Patrick’s own dream of one day singing in front of thousands of fans will also be featured in this film. To make that happen we are setting up a stage for him to perform on on October 27th. But that’s not all. Patrick will be singing to U2 in hopes that they will ask him on their stage at the Vancouver concert the following night.

We shot the You Tube Campaign call to action yesterday which will be up shortly after editing is complete. In the meantime, we have started a Facebook page and you can follow Patrick on Twitter (hashtag: #OneLifeNoRegrets) as we make his dream and hopefully others after for the One Life: No Regrets documentary.

You Tube video COMING SOON!

It was also so amazing to work with Shannon Kohli, who was shooting the You Tube Campaign. Talk about one impressive Director of Photography and award winning Cinematographer. She will be shooting the documentary as well as on October 27th.

Working on their PR Strategy has been an exciting challenge. It’s really a blend of social networking and relying on traditional media channels to spread the word about this initiative. I’m looking forward to seeing how it all unfolds. But when it comes down to it you can’t get a better, more genuine face to do this then with Patrick. Whether it works out perfectly as we plan or falls apart at the seams with hurdles and obstacles, it will all make for great documentary footage.