Media relations, in general, is not rocket science. Especially if you have good communication skills and even easier if you know how media works. Radio, TV and print all work with similar deadlines and similar story processes, from pitch to broadcast. If you have something to promote just knowing the deadlines of your various media outlets, with the help of news direct phone lines and email addresses, can affect whether your story will go to print or broadcast. You can use them to your advantage especially for time sensitive events or activities.

What has changed, over the last few years, is the fight for your story to get on that newspaper, TV or radio broadcast. With less pages and less broadcast avenues to choose from, reporters and editors are much more selective in what they choose to cover. So if you’re promoting something or someone you’re going to have to think outside the box.

Think about your pitch!

It goes back to that question I always ask my clients. What’s your message? What’s yours story? The media wants an interesting story, a captivating story and a memorable story. Does your story fall into any of those categories? What are you telling everyone to get excited or interested about?

Find that authentic pitch. One you can stand behind and contact your favourite reporter. It’s just an email and you never know… maybe your story will interest more than your family and friends.