Happy New Year!

It’s hard to believe the new year has come! It’s time to think about your PR strategy for the year. What are you doing this year that will attract people’s attention? What are you going to do to promote that? Will you be blogging this year? My husband and I were laughing the other day about how just six years ago someone told him blogging was just a fad. Well wasn’t that the farthest from the truth. I wonder what that person is saying now?

Blogging and video blogging are valuablable when creating your own fame. Also you’re only as good as the commitment you put into blogging. But the pot of gold with online fame is that you are in control of your own channel…online. It’s that simple. It really is. Create your own fame. Start broadcasting to the world today. Soon success stories about getting discovered online like Justin Bieber will be a dime a dozen. There will always be THAT many people worldwide online (and growing in numbers). There will always be an audience awake and waiting to tune in (and growing in numbers). Take the How To girls on You Tube that talk about make-up and fashion. Girls like Xteener and TiffanyD who are getting hundreds of thousands of hits on each of the video blogs. These girls are definitely making their own fame.

These girls definitely found their niche and proving that How To videos on beauty are exceptionally popular. It’s just them in their bedrooms with their own camera. Clearly it’s not the production value that’s bringing their audience back with each post. These girls are successful because they found a topic to talk about that is interesting to a large audience online but they are also as authentic as you can get. They are not putting on an act. It’s what I love most about blogging and video blogging…. just how real it is. Unless you are authentic chances are you won’t be popular.

There are two very brilliant components to choosing to create your own fame online. One is the social media channels you can use to promote your writing or videos. With channels like Facebook and Twitter there is an endless amount of traffic you can attract if you put the commitment in or at least hire someone to. Also everything online is track-able. It’s all about the numbers. If you are commanding an audience of thousands you will inevitably be making money from people who want to endorse you. I’m guessing Xteener and TiffanyD get a truckload of free make-up to their doors daily, not to mention the ad space these girls can sell to advertisers on their own websites. The revenue stream is an automatic outcome to attracting thousands (or millions) of people to your site, your blog, your page…. your fame.

So what are you waiting for? Make your own fame. If you don’t want to video blog then start writing about things YOU care about. Be authentic. Authentic doesn’t mean personal. It means you need to believe in what you are talking about. If you can’t speak genuinely about it it won’t make you famous. Everyone has to start somewhere. Make 2011 your year to start blogging! I will be taking my own advice and putting up more posts as well.

Wishing you nothing but online success in 2011!