Working on this You Tube campaign with filmmaker Patrick Stark for his documentary One Lifetime: No Regrets has got me thinking about viral videos. What is a viral video and what makes a video “go viral”? First, the word viral is the most overused word. Having said that there are some serious viral phenomenons online that [...]
October 7, 2009
It was last Saturday when I met Patrick Stark. When I spoke with him first on the phone he was anxious to set up a meeting fast as he was on a serious deadline. All I knew was that he couldn’t delay meeting me to discuss a PR strategy for his “passion project”. At Starbucks I [...]
September 30, 2009
It’s year number 5 for my favourite poker tournament, the British Columbia Poker Championships. It all kicks off again on November 12th and registration is in full gear. This year should be especially interesting since the Kid Poker made his claim that he’ll be back to defend his title when he won the tournament last year. [...]
September 18, 2009
Not everyone can afford to hire a PR professional, especially in today’s economy. The irony is we are living in an economy that needs as much PR as possible to boost interest. Maybe a look at my approach will help you or your business with a few ideas to get some attention. STEP 1: DO YOUR [...]
May 28, 2009
I have to say I am working on one of the most exciting communications projects of my career right now. I’d have to boast a bit to say that as I have worked on some amazing projects in my PR career. This one gets my heart pumping and my mind up at nights consumed by [...]
March 16, 2009
In PR the rules of the game stay the same regardless of who you are representing. There are good PR practices and bad PR practices but it all stays pretty synonymous. The only thing that changes is the client. In my near 13 years in this industry I’m pleased that I’m at a point where [...]
March 11, 2009
I am in Reno Nevada at the Grand Sierra Resort & Casino to join Lacey Jones for the Jennifer Harman Charity Poker Tournament. We flew in from Vegas yesterday courtesy of Greasie Wheels Productions. Lisa and Rob have been working overtime to bring in as many pros in support of this worthy cause. Jennifer Harman [...]
March 3, 2009
The second season of Celebrity Apprentice aired last Sunday and I made sure to tune in. Honestly I hadn’t even heard who was in the line-up before parking it on the couch but I’m a reality tv junkie and who doesn’t love The Donald. At first watch I realized quite quickly that the boys had far [...]
January 3, 2009
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November 25, 2008
Finally, after four years of building the excitement and press around this amazing tournament, the BC Poker Championships have found their media darling. Canadian-born poker pro Daniel Negreanu took down 689 players to win this year’s main event and it couldn’t have come at a better time. From year one there has been some steady mentionables [...]
October 14, 2009
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